Engagement Book
Executive Book Summary
Below is a summary of the book written by CTI Leadership’s CEO, Mo Kasti, about Physician Engagement.
As CEO of CTI’s Physician Leadership Institute, I’ve seen the power of strong physician engagement firsthand. I’ve also witnessed the problems that occur when physician are not engaged, and it isn’t pretty. It is a safety threat.
Engagement is critical in today’s ever-changing healthcare system. It can improve clinical outcomes, boost patient experience and safety scores, and promote a positive culture throughout the organization. Yet metrics among physicians are at a mere 10 percent.
I believe we have been approaching engagement in healthcare all wrong. We’ve made it a metric and held our managers accountable over our physicians. But physicians are professionals and don’t need parents, they need partners.
The book reveals real-life examples of leaders who have been successful at engaging their physicians by acting as partners – co-leading, co-creating and working together to establish trust. It provides readers with a progressive road map that blends the art of leadership, neuroscience, language and conversation.
It is time to go beyond engagement!
"In his latest book, Mo has cracked the code on physician engagement. The evidence is clear, increased engagement leads to better clinical outcomes. Weaving together the art of leadership, neuroscience, and communication, Mo has created a methodology that, if adopted, could quite literally save lives."
Dr. Marshall Goldsmith
New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There"Co-design the healthcare you love! Mo brilliantly shows us how physician engagement is like design thinking, it is ongoing sprints of conversations that build trust. Beyond Physician Engagement demonstrates how strong physician engagement in leadership, clinical transformation and innovation can and will save lives. This book is a must read."
Ayse Birsel
Co-founder and Creative Director of Birsel + Seck, the award-winning design and innovation studio"5 STARS!! I have been to Mo Kasti's leadership workshops and read his wonderful book. You transform a culture with better physician leadership and engagement and Mo gives you that roadmap."