Beyond Physician Engagement by Mo Kasti
As CEO of CTI’s Physician Leadership Institute, I’ve seen the power of strong physician engagement firsthand. I’ve also witnessed the problems that occur when physicians are not engaged. It isn’t pretty. It is a safety threat.
Engagement is critical in today’s ever-changing healthcare system. It can improve clinical outcomes, boost patient experience and safety scores, and promote a positive culture throughout the organization. Yet engagement metrics among physicians are measuring at a mere 10 percent.
I believe we have been approaching engagement all wrong in healthcare. We’ve made it a metric and held our managers accountable over our physicians. But physicians are professionals and don’t need parents, they need partners.
The book reveals real-life examples of leaders who have been successful at engaging their physicians in strategy as well as clinical operations by acting as partners – co-leading, co-creating and working together to establish trust. It provides readers with a progressive road map that blends the art of leadership, neuroscience, language and conversation.
It is time to go beyond engagement.