Strategy often makes the difference between success and failure. CTI focuses on helping clients articulate a healthcare strategy map, guiding and empowering an organization to focus on the critically important aspects of business, while eliminating time spent on the non-urgent, less important aspects of their operation.

While healthcare strategy planning is considered an annual event by many organizations, CTI focuses on strategic thinking as an ongoing process of translating vision into reality. Using our unique Terrain Based Strategy™ (TBS) planning system, we enable individuals, teams, and organizations to explore extraordinary opportunities by creating dynamic, responsive healthcare strategies that align environmental trends with organizational goals. Our planning system targets growth, competitive market positioning, brand discovery, and healthcare strategy alignment and implementation.

Take a look at our satisfaction guarantee – 100% of our clients are satisfied with their results.

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Strategic Planning, Alignment and Execution

Market and Terrain Competitive Assessments

Population Health – Clinically Integrated Networks

Physician-led Growth

Change Management

Strategy Alignment and Accountability

Mergers and Acquisitions

Marketing Strategy and Social Media

Executive Team

Chiefs of Staff


Healthcare Systems

Strategy Committees

Physician Groups

Mid-size Companies

CIN Board

Strategy Committee



Department or Division Leaders

Start Ups

An effective strategist learns the Orthodox (Cheng) but wins with Unorthodox (chi) strategies.

Sun TzuThe Art of War

We have worked with several consultants in the last 10 years, but CTI is the first to sustain a comprehensive re-structure of our medical staff. I’ve been impressed with their insight, patience, and commitment.

Dr. David GrantChief of Staff, UP Marquette


CTI encourages leaders to explore ancient and modern thinking on strategic leadership and apply the best principles and practices to their organization.

We help you develop leadership strategies at each level of the organization continuum:

  • Individual Strategy
  • Team Strategy
  • Department/Function Strategy
  • Service Line Strategy
  • Division Strategy
  • Organizational Strategy
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